AI Insights · Timothy · April 2025
Hasbro Games on iOS in UAE: Q1 2025 Performance
Explore the Q1 2025 performance of top Hasbro games on iOS in the UAE, showcasing trends in downloads, revenue, and active users.
In the first quarter of 2025, MONOPOLY GO! by Scopely, Inc. demonstrated notable performance in the UAE iOS market. Weekly revenue saw a significant climb, starting at around $17.3K and peaking at $27K by early March. Downloads fluctuated, with a peak of 1.3K in the first week of January, while active users showed a slight increase, ending the quarter at approximately 6.5K.
The World of Peppa Pig: Kids Games from Find Your Fun experienced a steady increase in revenue, rising from $407 to $616 by the end of March. A spike in downloads was observed in early February, reaching 1.2K, while active users peaked at over 2K in the same period.
Scrabble® GO - New Word Game, also published by Scopely, Inc., maintained stable performance throughout the quarter. Revenue fluctuated slightly, ending at $207, while downloads and active users remained relatively constant, with minor variations around 200 downloads and 700 active users.
MY LITTLE PONY: MAGIC PRINCESS by Gameloft showed a gradual increase in revenue, peaking at $372 in early February. Downloads were consistent, with a notable increase to 233 in the last week of March. Active users also grew steadily, reaching 360 by the quarter's end.
Lastly, PJ Masks™: Moonlight Heroes from Scary Beasties Ltd had modest revenue, with a peak of $11 in the final week of March. Downloads and active users were stable, ending at 165 and 355, respectively.
These insights, provided by Sensor Tower, highlight the diverse performance trends of Hasbro games in the UAE. For more detailed analytics, visit Sensor Tower's platform.